Years as a print and graphic designer
Years as an interactive digital designer
Worked with startups, companies and agencies
Always working towards excellence
I have worked on reimagining the way brands communicate with customers and given a fresh look to widely-renowned brands across industries by recreating their identities, packaging, digital interfaces, and advertisements. I managed multiple design and development teams and executed projects with results focused on end customers, and not just client needs. Starting from scratch helped me learn ways of doing business encompassing accounting, taxation, client servicing, and, ultimately, selling the right creation!
Dentsu is the world's largest advertising company with a global presence spanning 124 countries across five continents. At Dentsu, I worked on a number of globally-renowned brands like Honda, FedEx, ANA airlines, Thomas Cook, and many more. I was responsible for the overall branding and advertising of some respectable brands. My projects spanned traditional and digital media, but focussed heavily on print advertising and television commercials. I put in more than 60 hours of work a week but I got to learn and develop my skills, build professional relationships, and, most importantly, determine my future!
I have worked with a number of emerging and established brands in retail, technology, automobile, health, fashion and many more industries to deliver engaging ideas with unforgettable experiences.
With dedication towards perfection, excellent knowledge of design thinking, and human interaction, my work is versatile and timeless. Click the thumbnails below to view my work.
A set of beautifully handcrafted minimal mobile devices in pure CSS
“To accomplish great things we must not only act, but also dream;
not only plan, but also believe.”
Anatole France – Dec 24, 1896
Single-handedly created the identity, branding, and digital interfaces for the World’s largest Cybercafe Advertising company.
Worked closely with the client in launching a new and unique online cash payment system in India catering to the masses.
Worked on a 360-degree identity, branding, packaging, and advertising campaign for Asia’s largest MLM company
Founded Hypnotic Bulb Advertising, a 360 advertising and graphic design agency which helped a number of startups and established players build their brand overtime.
Was among the select 3 from Dentsu India and the only one from Mumbai chosen to represent the agency at the Adfest (Asia Pacific Advertising Festival) held in Pattaya, Thailand
Work chosen in the top 50 entries in the Concerned Communicator Award by Rajasthan Patrika
Awarded Gold Medal for Best Overall Performance throughout my academic career by the college. Have won awards aplenty.
From a very young age, I have been fortunate enough to travel around the world with my parents. I have continued doing so and enjoy every bit of it even today! It has immensely helped me understand human interaction and the way people think across continents. I love to explore places and get a flavour of local life. Adventure sports – a huge fan of this as well!
In my free time, I am constantly on my phone reading the latest news. I am an avid follower of technology news and enjoy reading about innovative startups, fashion, and latest design trends. I frequently keep myself updated with national and world news and am aware of the latest apps hitting the store.
Apps I frequently use – Pulse, Flipboard, Yahoo News Digest
I am driven by a few people who have excelled in their field of design and have always been pushing the envelope. They are the ones who are responsible for changing how an entire industry works, the ones who made people believe good design is necessary and can help one achieve their tasks better, the ones who have touched lives of people across continents. But, my greatest influence in life has been my father who has always given me the freedom to do what I believe in and been my guiding light in the darkest of hours.
My love for gadgets started with 007 films. I was enthralled watching Bond do amazing things with tiny little devices hidden in day-to-day life objects. Over the years, my choices have boiled down to devices we use daily in the form of phones, tablets, laptops, and wearables. I enjoy investing in new technology and will continue doing so in the years to come.
Watching movies has been my favourite pastime for years. As an art director and designer, movies have influenced my work over time with new techniques of execution, usage of colours, camera angles, and character development. Being a visual person, I enjoy watching movies involving animation and CG. I love watching super-hero films with a bunch of like-minded friends.
Thanks for spending time getting to know me. In or outside India, I am game for new challenges. So, tell me about your project or idea, or just say hello. Hope to hear from you soon!
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